One founder, no marketing plan, and an idea worth scaling
I shaped who Finance Link serves, how it presents itself and how it pitches regional franchise partners. Search then became its main source of enquiries.
Read the case studyResults
The work, and what it changed.
A look at what happened when marketing had a plan, the right people and someone accountable for the outcome.
Finance Link+43%more enquiries from organic search in six months
B2B · Strategy, SEO and AEO
Franchise Matcha−70%cost per lead, with 2.5x the leads each month
Platform launch · Marketing strategy
From an idea in May 2025 to a platform that outran its forecast
Brand, platform experience and launch strategy delivered up to 6x the forecast enquiries per brand. The focus then moved to more leads for less budget.
Read the case studySkin Ritual104%of the clinic's appointment capacity target
B2C · Multi-channel
A skin clinic with every channel pulling in the same direction
Google Ads, social, email and SEO under one plan, with budget balanced towards direct bookings. Revenue is up 43% over two years.
Read the case studyStorage Safe NZ0% → fulloccupancy within a year of starting marketing
Local business · Strategy and Google Ads
A brand-new storage facility nobody knew about
The owners were keen on Meta ads. I put every dollar into Google Search instead, focused on long-term renters. Ad spend now only tops up the gaps.
Read the case studyWant results like these?
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