About
Hi, I'm Mylène.
I'm Mylène (pronounced Mee-len), a Québécoise (French Canadian) marketer who has called Auckland home since 2014. I lead marketing for a small number of businesses as part of their team, and I'll always tell you straight what I think will work.
How I got here
I studied business and marketing at university, then spent years agency side at Reach Local (now LocaliQ), followed by Marketing Director roles at iProspect, part of dentsu, and Overdose Digital. I led teams and worked with hundreds of businesses, each with different problems to solve.
Seeing that many businesses up close teaches you a lot. I've seen the decisions that pay off, the mistakes that cost the most, and what separates marketing that grows a business from marketing that simply keeps busy. It's why I can advise from a strategic lens, and why I always start with a plan.
Today I work in-house with the businesses I support, as part of their teams. It's where I do my best work, close to the people making decisions.
Since late 2024 I've run Studio M independently, working directly with businesses. The idea is simple: give growing companies the senior marketing leadership they need, for the share of the week they need it, with the right specialists on hand to deliver.
How I work
Part of your team
I work inside your business, alongside your people and towards your goals. You'll find me in your meetings and your channels.
Straight talking
If something isn't working, or isn't worth doing, I'll say so and suggest what will.
Accountable for results
We agree the numbers that matter up front, and I keep you across them in plain language.
The specialists I bring in
When the work needs deeper expertise, I bring in people I trust and have worked with for years. You deal with me, and I stay accountable for the result.
- Tracking and analytics
- Technical SEO and AEO
- Email automation
- Web development
- Business intelligence
- Video and photography
"I have witnessed her going above and beyond for her clients: assembling teams of experts (design, SEO, etc) to deliver high caliber projects."
Let's talk.
Tell me about your business and where marketing should be taking it. I'll reply within one working day.