SEO and AEO
Be found when people search, and when they ask AI.
I plan and lead SEO and answer engine optimisation (AEO) for businesses in New Zealand and beyond. The goal is for the right buyers to find you on Google and in tools like ChatGPT, Gemini and Google's AI Overviews.
Six months of SEO and AEO for Finance Link, a NZ B2B business
What's included
Every programme is shaped to your market, but most cover these six areas.
Research around buyer intent
Keywords grouped by what your buyers are trying to solve and how close they are to a decision, with priority on searches that lead to enquiries.
Technical health
Sitemap, speed, metadata, errors and indexing checked and fixed, with nothing holding your pages back.
New pages for real gaps
Dedicated pages for the services and situations buyers search for that your site doesn't yet cover.
Pages rewritten to rank and convert
Existing pages restructured in plain language around the questions buyers ask, with headings and metadata matched to the searches.
Visibility in AI search
Structured data, FAQ content and answer-style copy that ChatGPT, Gemini and AI Overviews can understand and cite.
Measured on enquiries
Progress judged against numbers we agree up front: the enquiries search brings in, as well as rankings and traffic.
AI search is already sending enquiries
For Finance Link, AI assistants went from sending no visits to a small but valuable source of enquiries within a year.
AEO builds on the same foundations as SEO. The same work lifts your Google rankings and your chances of being the business AI tools recommend.
turned into an enquiry, the highest conversion rate of any channel on the site
Common questions
What is AEO (answer engine optimisation)?
AEO is the work of making your business easy for AI tools like ChatGPT, Gemini and Google's AI Overviews to understand, trust and recommend when people ask about what you do. It's also called GEO, or generative engine optimisation.
What's the difference between SEO and AEO?
SEO helps you rank in Google's search results. AEO helps you get cited in AI-generated answers. Both rely on the same foundations, such as a healthy site, clear pages and trusted sources. AEO adds direct answers, structured data and consistent information about your business across the web.
How do I get my business recommended by ChatGPT?
Make it easy for AI tools to find clear, consistent information about what you do. That means pages that answer buyers' questions directly, structured data, an up-to-date Google Business Profile and mentions on trusted sites such as directories, review platforms and industry publications.
How long does SEO take to work?
Early movement in rankings and impressions often shows within two to three months. Meaningful gains in enquiries usually take three to six months, and the results keep building after that.
Is SEO still worth it now that people use AI search?
Yes. Most people still search on Google, and AI tools draw heavily on pages that rank well and on trusted sites. Strong SEO is what gets you into the answers.
Can you work with my web developer?
Yes. I set the plan and write clear briefs, and your developer or my specialists make the changes.
Find out where you stand.
Book a 30-minute call. I'll look at how you show up in search and AI answers today, and tell you where the biggest opportunities are.