Insights
Straight answers to common marketing questions.
Practical guides for business owners deciding where marketing should take them next.
Budget
How much should I spend on marketing?
The 5 to 12% rule of thumb, what each level is for, and a better way to set a budget for a NZ business.
Read the guide AIHow to decide what AI should handle in your marketing
Where AI saves time, where it falls short, and which decisions still need experienced judgement.
Read the guide