Fractional marketing director, Auckland
Your marketing director, without the full-time hire.
I join your team, work towards your goals and take marketing off your plate, from strategy through to delivery.
Who I work with
B2B and professional services
You sell something considered, and buyers take their time
People research for weeks before they get in touch. I make sure you show up while they're looking, and turn that interest into qualified enquiries.
See the Finance Link resultsConsumer brands and local businesses
You need a steady flow of customers, and every dollar to count
Ads, email, social and your website pulling in the same direction, measured against the bookings and sales they bring in.
See the Skin Ritual results
How it starts
- 01
An honest first conversation
Thirty minutes, at no cost. Tell me where things are at and what you're aiming for, and I'll be upfront about whether I'm the right person to help.
- 02
A clear plan
I work out where marketing will make the biggest difference, what to tackle first and how much of my time that needs.
- 03
Support that fits
I work alongside your team and bring in specialists when the work calls for it. That might be a defined project, ongoing leadership or something in between.
What I cover.
Marketing leadership
Strategy, budget and priorities, owned by someone who reports back to you.
Paid media
Google and Meta ads judged on lead quality and return.
SEO and AEO
Being found on Google and in AI answers by people ready to buy.
Email marketing
Automations and newsletters that keep customers coming back and leads warm.
Analytics and tracking sit underneath all of it, so every decision rests on numbers you can trust.
Results.
more enquiries from organic search in six months, with search now bringing in two of every three enquiries
Franchise Matcha−70%cost per lead, with 2.5 times the leads each month on a quarter less budget
Skin Ritual104%of the clinic's appointment capacity target, reached recently, with revenue up 43% over two years
Storage Safe NZFulla brand-new storage facility from zero occupancy to full within a year
Franchise MatchaUp to 6xthe forecast enquiries per franchise brand in the months after launch
Their words, not mine.
"We engaged Mylène to shape and deliver our marketing strategy as the business grew. She brought a strong commercial understanding and helped translate that into meaningful results, including improved lead quality and performance in a short period of time."
"Mylène has a rare ability to truly understand the business behind the marketing. She brings thoughtful strategy, creativity, and care to her work, and I wouldn't hesitate to work with her again or recommend her to others."
"What sets her apart is reliability: when she says she'll deliver, she delivers. I've seen her work both with other clients and directly with me, and in every case she's been a consistent, professional, and genuinely great partner to have in your corner."
"Mylene is without doubt one of the most strategic thinkers and best marketers I've worked with... Her ability to drive successful outcomes is second to none. She's a pleasure to work with."
"I have witnessed her going above and beyond for her clients: assembling teams of experts (design, SEO, etc) to deliver high caliber projects. She combines strategic thinking with a real focus on performance and results."
"Highly skilled with deep knowledge and expertise in digital marketing... We have had some great results."
A bit about me
I'm Mylène, a Québécoise marketer who has called Auckland home since 2014. I've worked in marketing since finishing my business and marketing studies in 2011, at agencies including Reach Local (now LocaliQ) and in Marketing Director roles at iProspect (part of dentsu) and Overdose Digital. Today I work in-house with a small number of businesses as part of their team, and I'll always tell you straight what I think will work.
More about meLet's talk about your marketing.
Tell me a little about your business and what you're working towards. I'll reply within one working day, and if it looks like a fit we'll book a 30-minute call.
Prefer email? hello@studiom.co.nz